My master project investigates a fascinating area of the relationship between objects and the human psyche. I was exploring the background of the collecting impulse — why do people love to collect things?
As a non-collector, I was honestly very curious. The design aspect of this project was collecting pieces of information on this topic. After that I figured out a way of communicating this information to the public in more artistic way.
First I collected the most interesting texts about this psychological impulse, and I noticed a pattern of repeating keywords. I collected 21 of them and connected each to an object — “attribute”, which acted as a visual representation of a specific keyword. Furthermore, I composed individual attributes into “sentences”. In this way I illustrated various meanings.
“A sentence needs all its words, and room all its objects, so the meaning is created and the life can go on.” I wanted to portray the compulsive need of collectors to seek and complete collections, which gives them a sense of satisfaction.
I created a dreamy 3D world where all attributes are formed into compositions. All sentences were recreated in the form of small sculpture instalations in order to give their meanings a palpable and physical nature and to bring them closer to depicting the collector’s fever.
For each composition, I designed a “collectible card” that was revealing its meaning. Visitors could collect these cards on the exhibition, and after collecting them all they would have the whole essence of my diploma project.
I discovered that even in a certain quantity, things that are not "useful" can be a source of joy, satisfaction and fulfillment. I find that without love for objects, we would be deprived of extraordinary experiences and it would be more difficult for us to find a way to ourselves or the world around us.
The project was exhibited in the Kunsthalle in Bratislava, as part of the Visual Communication master and bachelor projects exhibition.
doc. Mgr. art. Marcel Benčík, ArtD.
Mgr. Ján Kralovič, PhD.